CCIP Limited-CHINA OFFICE

CHINA OFFICE

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Why China Office?

The Education Law of the People's Republic of China allows foreign educational institutions to cooperate and set a program office in China to implement their educational activities.

To carry out business in China, foreign universities need to understand the local culture, timely grasp the changes in China's education policy, and have a local office that can interpret the development trend of education to assist foreign universities to closely carry out recruitment and cooperation business in China.

Therefore, setting up a China office is a necessary means for foreign universities to realize the localization recruitment market strategy.

The demand for localized market expansion

Some foreign universities hope to unlock China market but due to limited regional knowledge on local market insights, they need to set up a local office to develop a tailored strategy to expand its international enrollment.

The needs of a local entity to manage financial transactions and in-country staffing

When expanding its recruitment in the local market, foreign universities usually lack a localized entity to receive payment and make financial transactions, which prevents the universities from developing local activities. Meantime, foreign universities may face inconvenience in paying for in-country employees’ social insurance and salaries.

The Challenges of Foreign Universities

in Global Reach

The needs of brand promotion

Some foreign universities hope to unlock China market but due to limited regional knowledge on local market insights, they need to set up a local office to develop a tailored strategy to expand its international enrollment.

The needs of a local entity to manage financial transactions and in-country staffing

Foreign universities need a local representative who is based in the city of target location and work full-time dedicated to their institution. The China office can provide effective support to reduce the burden of the admission staffing overseas and provide with student recruitment consultation, visa assistance, pre-trip guidance and other services to tailored to the university’s needs.

• Set up a branch office with full-time staff who can leverage their professional expertise and marketing experience to drive meaningful results.

• Register a business entity to conduct in-country staff hiring and financial transactions activities in China local market.

• Online/ onsite brand promotion to increase the brand exposure to students and partners.

• Increase and strengthen Chinese-foreign cooperation activities to expand the number of partnerships via managing partner relationships, identifying new partners.

How can CCIP’s localized staff support you?

Successful Cases

International College of Management, Sydney (ICMS) China Office

ICMS Services began since 2019, CCIP assisted ICMS in developing a local strategy for expending their market in China, including:

• Effective human resource management: Assisted ICMS to solve the problems of in-country employee hiring, social security and personnel management in China.

• Expand partner network resources. In the five years of cooperation, CCIP facilitated 4 MoE and Provincial level Chinese-foreign cooperation projects for ICMS with 3 Chinese universities, which all got approval and achieved close connections with more than 10+ well ranked Chinese universities.

• Visited Chinese partners on behalf of the university to increase market exposure.